BEAMS SPORTS, a brand that brings sports culture closer to everyday life, will host a special running culture event,
“BEAMS SPORTS featuring WILD TEE ‘ONE CAN RUN HOUR’” at WPÜ SHINJUKU.
This event is a new kind of running gathering where both runners and non-runners can come together, enjoy drinks, talk about running culture and fashion, and connect with the sports community in a relaxed atmosphere.
The venue will feature DJ live sets, cold pressed juice from COSMOS JUICE TOMIGAYA, curated catering, selected craft beers with original labels, and Cuban sandwiches by Sandwich Boo.
A special run team formed for this event will run through the Shinjuku area, and their run will be livestreamed at the venue in real time. After the runners return, the space will open up for all participants to mingle and connect.
In addition, trail running brand WILD TEE, based in Milan, Italy, will join as a supporter for the first time at an event in Japan. The run team will wear WILD TEE items as their team uniform, and samples of the apparel will be available to view at the venue.
Come experience the unique energy and live atmosphere that only a BEAMS SPORTS running event can offer.
For this event, the label of one of the craft beers served by open air brewing has been specially updated, featuring a light and easy-drinking hazy beer made with a blend of three hops, offering a bright and aromatic profile with notes of lychee, coconut, and white grapefruit; the brewery was founded in April 2022 in Hyogo Ward, Kobe, through the renovation of a former elementary school lunchroom, and is based in the nature-rich city of Kobe at NATURE STUDIO, a community-oriented complex built on the former Minatoyama Elementary School site, where they brew beer inspired by open-air culture and create spaces for people to enjoy the seasons in an open and relaxed atmosphere.
Provided original tracks and remixes for a wide range of artists including Aile The Shota, The Gospellers, MALIYA, s**t kingz, SIRUP, Koda Kumi, Mamiko Suzuki, and Chinza DOPENESS, while also composing music for commercials, fashion shows, and soundtracks for brands such as C.P. COMPANY, doublet, GUCCI, and Converse, working actively across multiple creative fields.
Started a career in 2016 with a focus on Nu Disco and Indie Dance, performing not only in Tokyo but also at a wide range of music festivals and club events, drawing deep influence from US hip-hop and city pop, and known for a groove-driven style with versatile and well-curated selections.
Working across apparel, film, music, and art, handling everything from concept design and branding to PR for hotels and food venues, while also active in catering, store and brand production, event production, and as a DJ.
Catering by COSMOS JUICE TOMIGAYA in Tomigaya, Shibuya offers cold-pressed juices and energy snacks made with domestically sourced organic ingredients, packed with nutrients to support conditioning before and after exercise and aid recovery, allowing the body to gently and smoothly restore by taking in the natural energy of seasonal fruits and vegetables.
A playful sandwich shop in Sangenjaya, Tokyo, specializing in Cuban sandwiches and hearty creations made with house-roasted pork and homemade pickles, serving filling lunches by day, café-style bites in the afternoon, and pairing sandwiches with beer and natural wine at night, offering a relaxed neighborhood spot with plenty of small bites to enjoy from daytime through evening, creating dishes that make people ask, “Where is this from?” every single day.
Founded in Milan, Italy in 2015 under the concept “Reconnect with your Nature,” combining high-performance functionality for serious runners with refined, design-forward Italian graphics, maintaining a strong commitment to sustainability as the second Italian company to join 1% for the Planet, with all products tested under real, extreme conditions based on the founder’s experience in some of the world’s toughest ultra-running races, and with the special run team for this event wearing WILD TEE apparel as they run through Shinjuku at night.
